HERBERT LEUPIN. POSTER COLLECTION 28
VV.AA.
Temática:
ARTE
Editorial:
PRESTEL
Código:
9783037785065
ISBN:
9783037785065
Peso:
200 Gr.
Cantidad de Páginas:
80
- Disponible
- Consulte disponibilidad
- Agotado
$ 1590
Descripción
Marking the centenary of his birth, the Poster Collection series devotes its latest edition to the popular Swiss poster designer Herbert Leupin. Primarily conceiving posters for consumer goods, for many years Leupin created advertising for products as diverse as the soft drink Pepita, charcuterie from Grossmetzgerei Bell, and Roth-Händle cigarettes. He helped these and many other companies develop their own brand identity and a recognizable presence in public space. In doing so, he struck the right balance between old-school artists posters and a methodology for a successful publicity strategy and thus bridged the increasingly wide divide between art, graphic design and advertising.
